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Student Learning Outcomes

Discipline: Graphic Design and Illustration

Course Name	Course Number	Objectives
Conceptual Illustration	ARTC 169	Students will be able to communicate concept through design. Students will be able to summarize contemporary art trends. Students will present a portfolio representative of their ability to communicate visually through illustration demonstrating the use of composition, contemporary art trends, and cultural, social, and visual language. Students will demonstrate a unique visual language. Students will be able to communicate concept through composition
Corporate Identity and Branding	ARTC 210	Students will be able to write comprehensive creative briefs. Students will be able to design and produce original, icon-based corporate identities. Students will be able to design and produce original, typography-based corporate identities. Students will be able to develop brand strategies for print and web. Students will be able to create style guides. Students will be able to present original corporate identities and brand strategies, explaining and defending the successful use of learned skills and concepts.
Creative Design and Compositing	ARTC 220	Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems. Produce effective designs, advertisements, and packaging for use in a variety of commercial art applications. Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems. Explain the necessity, purpose, and process of branding and advertising. Present original design projects, explaining and defending the successful usage of learned skills and concepts. Critique designs based on learned skills and concepts. Produce realistic-looking Photoshop composites.
Dynamic Sketching	ARTC 163	Students will present a sketchbook portfolio representing a breadth of sketching techniques and represented by a minimum of 65 completed pages. Students will be able to apply 3-dimensional and freehand perspective techniques to sketching. Students will demonstrate the ability to apply light logic and tone to form and texture in sketches. Students will demonstrate synthesis in the use of line, shape, volume, light, and texture in quick-sketch. Students will demonstrate compositional integrity in the application of sketching concepts and techniques.
Fundamentals of Graphic Design	ARTC 100	Employ appropriate technology (hardware, software, and fabrication tools) to produce graphic design projects. Produce composites effectively using Photoshop selection techniques. Operate effectively within small teams to solve typical graphic design problems. Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking. Design original commercial art, combining text and images to successfully communicate messages to a target audience. Present original graphic design projects, explaining and defending the successful usage of learned skills and concepts. Critique graphic design projects based on learned skills and concepts. ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing. ARTC 100 students will be able to demonstrate a basic understanding of three important design elements: color, shape, and space.
Graphic Design Internship	ARTC 299	Examine and analyze roles in the organization. Student will understand the expectation and value of teamwork. Produce commercial art according to the standards and direction of site supervisor. Explain the entry-level and advancement opportunities available in the chosen area of commercial art. Identify skills needed to successfully operate as an individual or within a team to produce commercial art. Self -assess knowledge and skills gained though the work experience. Students will be able to identify their role as an artist in their chosen field.
Illustration	ARTC 165	Identify principles, problems, and practices relevant to illustration. ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques. ARTC 165 students will be able to describe the history of illustration and its application to various fields. ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques. Develop skill in the use of tools and materials, which are common to the field. Describe the history of illustration and its application to various disciplines. Create original illustrations that interpret the visual world. Synthesize the formal art elements and principles of design with illustration skills and techniques in varying pictorial formats that range from simple to complex. Discuss, analyze, and evaluate personal and professional illustration projects in both written and oral critiques.
Motion Graphics, Compositing and Visual Effects	ARTC 272	Student will turn in a portfolio quality video piece that clearly demonstrates the use of logic and creativity per the assignment specifications. (midterm/final). Manage project timelines, layers, and compositions for efficient animation. Apply software techniques common to the motion graphics field. Analyze and evaluate motion graphic projects for content, technique, and design through oral and written critique. Produce motion graphics that meet industry creative standards. Create original motion graphics and visual effects that synthesize the principles of animation, design, and cinematography appropriate to the field.
Portfolio	ARTC 290	Select, organize and create appropriate portfolio pieces based on discipline. Identify and solve specific portfolio problems by applying techniques related to the individual's discipline or art form. Apply principles of composition and design in portfolio creation. Analyze and evaluate personal portfolio. Create a printed and digital portfolio, cover letter and resume. Select and organize student's art pieces based on their chosen field. Students will be able to build a professional looking digital portfolio targeting a specific audience.
Print Design and Advertising	ARTC 120	Propose and justify creative solutions to common print design problems. Develop original print design projects. Present original print design projects, explaining and defending the successful usage of learned skills and concepts. Critique student and professional print design products based on learned skills and concepts. Prepare digital files for print. ARTC 120 students will be able to demonstrate basic competency in visually communicating layout ideas via thumbnails, roughs, and comps. ARTC 120 students will be able to produce a creative brief that effectively communicates the nature and scope of a design project. Organize and prepare digital files for production.
Typography	ARTC 160	ARTC 160 students will be able to demonstrate a basic understanding of logotype design. Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts. Design and produce effective, typography-based logos, logotypes and corporate identities. Design and produce effective, typography-based print advertisements. Present original type style designs, explaining and defending the successful usage of learned skills and concepts. Critique typography-based commercial art using learned skills and concepts. Employ appropriate methods and technology to produce original letterforms and type styles. ARTC 160 students will be able to identify common typeface terms and anatomy.
Vector Design and Illustration	ARTC 140	ARTC 140 students will be able to demonstrate a basic understanding of two important design principals: balance and contrast. Design and produce information graphics. ARTC 140 students will be able to demonstrate competency in using Adobe Illustrator's pen tool. Critique student and professional illustrations based on learned skills and concepts. Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking. Design and produce effective digital illustrations for use in print. Present original digital illustration projects, explaining and defending the successful usage of learned skills and concepts.
Visual Development	ARTC 167	Students will generate new story concepts. Students will b e able to analyze the emotional beats of story. Students will be able to communicate story beats visually. Students will communicate character and emotion visually. Students will present a visual development portfolio representing the successful application of the synthesis of story, style, character, location, emotion, symbology, and composition.
Web Design	ARTC 200	ARTC 200 students will be able to demonstrate a basic understanding of home-page usability design. Produce effective and functional web sites. Present original web site design projects, explaining and defending the successful usage of learned skills and concepts. Critique web site design projects based on learned skills and concepts. Design effective web site prototypes. ARTC 200 students will be able to define common HTML5 tags. Produce HTML 5 slideshows and banner ads for use in web pages. Compare and contrast the benefits of different graphic file types for use in web pages. Correctly code a simple webpage in a text editor using HTML 5.

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