| Conceptual Illustration |
ARTC 169 |
- Students will present a portfolio representative of their ability to communicate visually through illustration demonstrating the use of composition, contemporary art trends, and cultural, social, and visual language.
- Students will demonstrate a unique visual language.
- Students will be able to communicate concept through composition
- Students will be able to communicate concept through design.
- Students will be able to summarize contemporary art trends.
|
Corporate Identity and Branding |
ARTC 210 |
- Students will be able to write comprehensive creative briefs.
- Students will be able to design and produce original, icon-based corporate identities.
- Students will be able to design and produce original, typography-based corporate identities.
- Students will be able to develop brand strategies for print and web.
- Students will be able to create style guides.
- Students will be able to present original corporate identities and brand strategies, explaining and defending the successful use of learned skills and concepts.
|
Creative Design and Compositing |
ARTC 220 |
- Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems.
- Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems.
- Produce effective designs, advertisements, and packaging for use in a variety of commercial art applications.
- Produce realistic-looking Photoshop composites.
- Explain the necessity, purpose, and process of branding and advertising.
- Present original design projects, explaining and defending the successful usage of learned skills and concepts.
- Critique designs based on learned skills and concepts.
|
Dynamic Sketching |
ARTC 163 |
- Students will present a sketchbook portfolio representing a breadth of sketching techniques and represented by a minimum of 65 completed pages.
- Students will be able to apply 3-dimensional and freehand perspective techniques to sketching.
- Students will demonstrate the ability to apply light logic and tone to form and texture in sketches.
- Students will demonstrate synthesis in the use of line, shape, volume, light, and texture in quick-sketch.
- Students will demonstrate compositional integrity in the application of sketching concepts and techniques.
|
Fundamentals of Graphic Design |
ARTC 100 |
- ARTC 100 students will be able to demonstrate a basic understanding of three important design elements: color, shape, and space.
- ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing.
- Employ appropriate technology (hardware, software, and fabrication tools) to produce graphic design projects.
- Produce composites effectively using Photoshop selection techniques.
- Operate effectively within small teams to solve typical graphic design problems.
- Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking.
- Design original commercial art, combining text and images to successfully communicate messages to a target audience.
- Present original graphic design projects, explaining and defending the successful usage of learned skills and concepts.
- Critique graphic design projects based on learned skills and concepts.
|
Graphic Design Internship |
ARTC 299 |
- Students will be able to identify their role as an artist in their chosen field.
- Student will understand the expectation and value of teamwork.
- Produce commercial art according to the standards and direction of site supervisor.
- Examine and analyze roles in the organization.
- Explain the entry-level and advancement opportunities available in the chosen area of commercial art.
- Identify skills needed to successfully operate as an individual or within a team to produce commercial art.
- Self -assess knowledge and skills gained though the work experience.
|
Illustration |
ARTC 165 |
- Identify principles, problems, and practices relevant to illustration.
- ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques.
- ARTC 165 students will be able to describe the history of illustration and its application to various fields.
- ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques.
- Develop skill in the use of tools and materials, which are common to the field.
- Describe the history of illustration and its application to various disciplines.
- Create original illustrations that interpret the visual world.
- Synthesize the formal art elements and principles of design with illustration skills and techniques in varying pictorial formats that range from simple to complex.
- Discuss, analyze, and evaluate personal and professional illustration projects in both written and oral critiques.
|
Motion Graphics, Compositing and Visual Effects |
ARTC 272 |
- Manage project timelines, layers, and compositions for efficient animation.
- Apply software techniques common to the motion graphics field.
- Create original motion graphics and visual effects that synthesize the principles of animation, design, and cinematography appropriate to the field.
- Analyze and evaluate motion graphic projects for content, technique, and design through oral and written critique.
- Produce motion graphics that meet industry creative standards.
|
Portfolio |
ARTC 290 |
- Select and organize student's art pieces based on their chosen field.
- Students will be able to build a professional looking digital portfolio targeting a specific audience.
- Select, organize and create appropriate portfolio pieces based on discipline.
- Identify and solve specific portfolio problems by applying techniques related to the individual's discipline or art form.
- Apply principles of composition and design in portfolio creation.
- Create a printed and digital portfolio, cover letter and resume.
- Analyze and evaluate personal portfolio.
|
Print Design and Advertising |
ARTC 120 |
- ARTC 120 students will be able to demonstrate basic competency in visually communicating layout ideas via thumbnails, roughs, and comps.
- ARTC 120 students will be able to produce a creative brief that effectively communicates the nature and scope of a design project.
- Propose and justify creative solutions to common print design problems.
- Organize and prepare digital files for production.
- Develop original print design projects.
- Prepare digital files for print.
- Present original print design projects, explaining and defending the successful usage of learned skills and concepts.
- Critique student and professional print design products based on learned skills and concepts.
|
Typography |
ARTC 160 |
- ARTC 160 students will be able to identify common typeface terms and anatomy.
- ARTC 160 students will be able to demonstrate a basic understanding of logotype design.
- Employ appropriate methods and technology to produce original letterforms and type styles.
- Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts.
- Design and produce effective, typography-based logos, logotypes and corporate identities.
- Design and produce effective, typography-based print advertisements.
- Present original type style designs, explaining and defending the successful usage of learned skills and concepts.
- Critique typography-based commercial art using learned skills and concepts.
|
Vector Design and Illustration |
ARTC 140 |
- Critique student and professional illustrations based on learned skills and concepts.
- ARTC 140 students will be able to demonstrate competency in using Adobe Illustrator's pen tool.
- ARTC 140 students will be able to demonstrate a basic understanding of two important design principals: balance and contrast.
- Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking.
- Design and produce information graphics.
- Design and produce effective digital illustrations for use in print.
- Present original digital illustration projects, explaining and defending the successful usage of learned skills and concepts.
|
Visual Development |
ARTC 167 |
- Students will generate new story concepts.
- Students will b e able to analyze the emotional beats of story.
- Students will be able to communicate story beats visually.
- Students will communicate character and emotion visually.
- Students will present a visual development portfolio representing the successful application of the synthesis of story, style, character, location, emotion, symbology, and composition.
|
Web Design |
ARTC 200 |
- ARTC 200 students will be able to define common HTML5 tags.
- ARTC 200 students will be able to demonstrate a basic understanding of home-page usability design.
- Produce HTML 5 slideshows and banner ads for use in web pages.
- Compare and contrast the benefits of different graphic file types for use in web pages.
- Correctly code a simple webpage in a text editor using HTML 5.
- Design effective web site prototypes.
- Produce effective and functional web sites.
- Present original web site design projects, explaining and defending the successful usage of learned skills and concepts.
- Critique web site design projects based on learned skills and concepts.
|
