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Student Learning Outcomes

Course Name: Fashion Promotion
Course Number: FASH 63
Course Objectives:
  • Students completing FASH 63 will be able to research and analyze the marketing and promotional techniques used by companies.
  • Students completing FASH 63 will understand the factors that impact companies in establishing an advertising and promotional strategy.
  • Students will be able to demonstrate integrated marketing communication development process and creative strategies for different media.
  • Students will identify core concepts of marketing communication for the retail and wholesale industry.