Student Learning Outcomes

• Students will be able to present original corporate identities and brand strategies, explaining and defending the successful use of learned skills and concepts.
• Students will be able to create style guides.
• Students will be able to develop brand strategies for print and web.
• Students will be able to design and produce original, typography-based corporate identities.
• Students will be able to design and produce original, icon-based corporate identities.
• Students will be able to write comprehensive creative briefs.