Student Learning Outcomes

• ARTC 160 students will be able to demonstrate a basic understanding of logotype design.
• Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts.
• Design and produce effective, typography-based print advertisements.
• Design and produce effective, typography-based logos, logotypes and corporate identities.
• ARTC 160 students will be able to identify common typeface terms and anatomy.
• Employ appropriate methods and technology to produce original letterforms and type styles.
• Critique typography-based commercial art using learned skills and concepts.
• Present original type style designs, explaining and defending the successful usage of learned skills and concepts.